🛒 Structure of an effective product page

🔝 1. Banner at the top

• Clear or urgent offer: 15% off today | Free shipping on orders over $39
• Highlight a strong advantage: 30-day money-back guarantee

🎯 2. Visible brand & logo

• Positioned at the top of the page to reassure customers and create visual consistency

📸 3. High-quality product photos (often on the left)

• Multiple angles
• Zoom/360° if possible
• Real-life setting + white background
• GIFs if useful or to show specific benefits
• Mobile-optimized versions

📝 4. Product name + customer review stars

• Clear, descriptive, and benefit-oriented
• Ex:

⭐️⭐️⭐️⭐️⭐️ 1,450 reviews

Ergonomic memory foam pillow

⚡ 5. 3 to 4 powerful key arguments

Bullet point format ✔️

Customer benefit-oriented

E.g.:

• ✔️ Immediately relieves neck pain
• ✔️ Adapts to all sleeping positions
• ✔️ Machine-washable cover
• ✔️ Recommended by over 200 physiotherapists

🔐 6. Guarantee & reassurance

• “30-day money-back guarantee”, 100% secure payment, Tracked delivery, etc.

🎁 7. Bundle or tiered offer

• Packages with sliding scale prices: 1 = $19, 2 = $34, 3 = $45
• Free gift with purchases over $49: for example, an accessory or free express delivery

🛒 8. “Add to cart” button visible and high-contrast

• Bright color, always visible when scrolling
• Action-oriented text: “Order now” or “Add to cart”

⭐ 9. Customer reviews (Trustpilot or other external proof of trust)

• Ratings (stars)
• Testimonials with first names, photos, video if possible
• Use a credible platform: Trustpilot, Judge.me, etc.

❓ 10. FAQ (Frequently asked questions)

• Reassure customers about: delivery times, returns, compatibility, product functionality, etc.
• Optimize for SEO with frequently asked questions

📊 11. Credibility percentages

• “94% of our customers saw results in 3 days”
• “99% of our customers sleep better”
• “100% recommend our products”

Updated on: 05/08/2025