📈 Store analysis

Here is a guide to thoroughly analyze an e-commerce store using Copyfy and understand if it is actually working:

1. Total traffic and traffic trends

• Total traffic: Check the total amount of traffic the store generates. If a store has high traffic, it may be a good indicator that it is well established or attracting targeted visitors.
• Traffic trends: Analyze the growth trend of traffic over time. If traffic is increasing, this shows that the store is gaining popularity. If traffic is declining, this could signal problems, such as a loss of interest or a decline in marketing performance.
• Tools: Copyfy offers graphs to track traffic trends and audience spikes. This can help you identify specific events or campaigns that are driving traffic spikes.

2. Visitor origin and target countries

• Visitor origin: Check where visitors to the store are coming from.
• Target countries: Look at the countries visitors are coming from. Developed countries such as the US, Germany, or the UK may be more profitable due to higher purchasing power, but they are also more competitive.
• Less developed countries may offer lower advertising costs, but with reduced purchasing power.

3. Theme used

• Design and UX: Analyze the theme and layout of the store. A clean and professional design can inspire customer confidence and improve conversions.
• Navigation and user experience: Check how easy it is to navigate. A well-structured store with clear categories and a smooth shopping journey is essential for converting visitors into customers.
• Mobile optimization: Make sure the store is well optimized for mobile devices, as a large proportion of online shopping is done via mobile.

4. Traffic sources

• Paid advertising: Review active and inactive ads (via Facebook or Instagram ad library, if available). If a store has active ads, it means they are spending money on marketing and trying to drive qualified traffic to their site.
• Inactive ads: If ads are inactive, this may indicate a decrease in marketing investment or a different strategy.
• SEO: A store with a good SEO strategy often generates organic traffic, which can be more profitable in the long run than relying solely on paid advertising.
• Social media: Analyze social media profiles such as Instagram, Facebook, and TikTok, and check the frequency and engagement of posts to assess the effectiveness of the social media strategy.

5. Best sellers

• Popular products: Best sellers can give you clues about which products are attracting consumers' attention. These products are often optimized in terms of presentation, price, and promotions.
• Product analysis: Look at the price range of products that sell well and whether they fit your niche. Also compare the possible margins to assess their profitability.

6. Estimated margin

• Gross margin: Analyze estimated profit margins. A high gross margin(above 70%) is a good indicator that the store is profitable.
• Product cost vs. selling price: Compare product selling prices with purchase prices to determine profit margins.
• If the margin is too low, this can be problematic for long-term profitability.

Conclusion

To analyze the actual performance of an e-commerce store using Copyfy, several key factors must be examined:

1. Total traffic and traffic trends.
2. Visitor origin and target countries.
3. Store theme and design, including mobile optimization.
4. Traffic sources, including paid advertising, SEO, and social media strategies.
5. Best sellers and estimated margins.

These elements combined will give you a comprehensive overview of the store's health and allow you to determine whether it is performing well and is profitable.

Updated on: 05/08/2025