Articles on: Tutorials

🚨 How to tell if a product is saturated

Here's how to analyze whether a product is saturated and avoid launching a product that is already over-exploited in the market:

Use Copyfy: Go to Copyfy's product database and enter keywords related to the product you want to sell. This will allow you to identify similar products already on the market.

Analyze the results:

Number of similar products: If many similar products appear with high ratings and sales, this may be a sign of saturation.
Price trends: If prices are highly competitive or the product is being sold at very low prices, this may also mean that the market is saturated.

Search for popular hashtags: Look for popular hashtags associated with your product on Instagram (e.g., #trendingproduct, #musthave, etc.).
Analyze posts: If you find a lot of sponsored posts, influencers talking about the product, or well-established brands selling it, this may indicate that the market is saturated.
Post engagement: Look at the level of engagement on posts: saturation can lead to lower engagement, as the audience may already be saturated with this product.

Facebook Ad Library: Use the Facebook Ads Library tool to search for current ads related to your product.
Competitor analysis: If you see a lot of similar ads, this may indicate strong competition for the product. Consider the frequency of the ads and the advertising budget of your competitors.
Ad type: Identify whether the ads are recurring or in the launch phase. If they have been around for a long time, this may also mean that the product is well established in the market, but also that there is less room for new entrants.

Search for popular videos: Go to TikTok and search for videos related to your product. If you find a lot of content about the same product with millions of views, this may be a sign that the product is already heavily exploited.
Trends and challenges: See if there are any challenges or viral campaigns associated with the product. Too much viral content around the product may mean that it is already saturated.

Visit the stores: Check out competitors' e-commerce sites to review product presentation, special offers, prices, and customer reviews.

Assess saturation:

Too many similar products on competitors' stores.
Frequent promotions and constant discounts may indicate a price war on this product.
An overabundance of customer reviews may also indicate that it is already popular and saturated.

Too much competition: If you find strong competition with little differentiation, it may be risky to launch a product that is already saturated. You will need to ask yourself whether you can differentiate yourself or offer something better.
Less competition: If you find a niche where the product is not yet very present, with few competitors or no major brands, there may be a real opportunity to test the product.

If competition is very strongacross multiple channels (Instagram, Facebook, TikTok, Copyfy), and you find a lot of advertising, promotions, and a wide range of similar offerings, the market is probably saturated. In this case, it is best to avoid launching the product or look for a way to differentiate it substantially.
If, on the other hand, you find that competition is limited or underdeveloped on these channels and you can offer something different (price, quality, service, branding), you probably have an opportunity.

This allows you to make an informed decision about whether or not to test a product on the market.

Updated on: 05/08/2025

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