💡 How to find a good market segment

The three criteria that will help you find a good market segment:

• A MAINSTREAM segment => this topic concerns a lot of people
• A PASSIONATE segment => they are fully interested in the topic and will be willing to invest a lot
• A segment that generates EMOTION => the topic speaks to them and touches their emotions

You can also add the following criteria:

• Does it address a problem of insecurity or discomfort?
• Can this segment generate significant revenue?

To supplement these criteria, you can add your personal analysis:

• What really interests you?
• Do you have expertise, a network, or experience in a particular field?

👉 A segment related to your interests increases your chances of persevering.

Segment validation

Check that the segment meets these criteria:

• The segment meets the above criteria ✅
• Clear problem to solve 💡
• Audience willing to pay 💸
• Low competition or opportunity to differentiate 🚀
• Products with good margins (minimum x2) 📈

Updated on: 05/08/2025