Articles on: Tutorials

🎯 Criteria for finding your product

Discover the 12 criteria that will help you find a good product:

✅ Mainstream product ➡️ The product must reach a wide audience or meet a frequent need
🛠️ Solves a problem ➡️ It must provide a clear solution to a need, frustration, or pain point
😲 Wow factor / virality potential ➡️ It must be visually impressive or interesting to show off
📦 Easy to deliver and store ➡️ Lightweight, not fragile, not bulky, no complex electronics
📊 Multiple copies ➡️ The product must be able to be sold in bulk or encourage repeat purchases
🎁 Who can afford it ➡️ The product can be easily purchased: good gift idea, reasonable price, emotional value.
📅 Longevity (non-seasonal) ➡️ The product can be sold all year round, or even for several years in a row
💎 High perceived value (X3) ➡️ It must appear to be worth 3x more than its actual cost
🔁 Minimum 3 marketing angles ➡️ The product must be able to be sold using several different approaches/needs
🔥 Passionate or engaged audience ➡️ The product is aimed at a community with a strong emotional attachment
🏆 Presence of a leading brand on the market ➡️ If there is already a strong benchmark, this validates the market potential
💰 Possibility of upsells and cross-sells ➡️ The product allows you to offer additional sales: accessories, premium versions, packs, etc.

🔥 And to find a winning product, keep these criteria in mind and:

🔍 Use relevant filters in Top Products, Top Stores, or Top Ads:

→ Less than $50: margin often too low

→ More than $100: may deter some customers

🧠 Best practices

Take the time to analyze: patience is key
Study the market and existing trends
Use filters intelligently to refine your selection
Choose a product that speaks to you and that you feel comfortable with; you will be more confident selling it
Analyze in depth: competition, scaling potential, proof of demand

Updated on: 05/08/2025

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